How the Evidence Works Here

At The Evidence Edit, every claim you read or hear on Beyond the Buzz is backed by verifiable sources — organized so you can see both what’s popular (the hype) and what’s supported by evidence.

We follow an evidence-informed storytelling framework that blends scientific rigor with accessibility. Each edition includes:

• Hype Sources (H1–H#): The original claims — news headlines, influencer posts, or viral statements that sparked the conversation.
• Evidence Sources (E1–E#): Peer-reviewed studies, systematic reviews, or official guidance (e.g., World Health Organization, National Institutes of Health, U.S. Food and Drug Administration) that clarify what the data actually say.

Because social platforms like TikTok and Instagram don’t provide permanent URLs or stable archives, we describe those posts rather than link to them directly — preserving transparency without relying on platform-dependent content.

We share how we source and check information because transparency builds trust — and seeing how evidence is gathered helps you weigh information for yourself.

Our Framework Commits To

• Clarity over jargon: Guided by the CDC Clear Communication Index and the NHS Accessible Information Standard.

• Transparent evidence hierarchies: Informed by the Oxford Centre for Evidence-Based Medicine Levels of Evidence.

• Critical-thinking mindset: Encouraging readers to question sources through tools like the SIFT method (Stop, Investigate, Find better coverage, Trace claims) and the WHO’s Ten Tips for Evaluating Health Information Online.

• Transparency and humility: Links are provided where available, and evidence reflects the best available information at the time of publication.

• Scope and limits: Each edition highlights a few key studies or reviews rather than exhaustive searches — reflecting the balance of current evidence, not every paper ever published.

Evidence is selected for relevance, methodological quality, and accessibility — prioritizing peer-reviewed or institutional sources over opinion or anecdote.

If you spot new research or think something deserves a second look, you can reply directly in The Evidence Edit or contact us through the website. Thoughtful questions and corrections are always welcome.

In short: we’re not here to tell you what to believe — we’re here to show you how to think with evidence.
Because clarity isn’t certainty — it’s confidence.

📚 References

Below are examples of key frameworks and resources that inform our approach to evidence-informed communication:

Centers for Disease Control and Prevention. (2019). Clear Communication Index user guide.

National Health Service England. (2016). Accessible Information Standard.

Oxford Centre for Evidence-Based Medicine. (2011). Levels of evidence.

Caulfield, M. (2020). SIFT: The four moves.

World Health Organization. (2023). Ten tips for evaluating health information online.

National Academies of Sciences, Engineering, and Medicine. (2017). Communicating science effectively: A research agenda.

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